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Three Reasons Why Pharmaceutical Marketing Researchers Must Care About Physician Burnout
Dr. Richard Vanderveer will be speaking about physician burnout and the reasons this is important to include in pharmaceutical market research. He will share details about the frequency and seriousness of the problem, the fact that morally we should make sure that we don’t make the problem any worse, and the bottom line which is that burnout can be an important segmentation variable, especially when we are marketing/market researching products that place significant burdens on physician time and effort.

Apr 2, 2020 11:00 AM in Eastern Time (US and Canada)

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